Generating 240+ High-Intent Qsalary B2B Leads via Meta Ads & GHL
The Results at a Glance:
Adam Jones
Chief Customer Officer @ BePro
Campaign Stats
The Challenge: Turning Social Browsing into B2B Appointments
Qsalary needed a predictable way to generate high-quality leads for their service. The challenge with Meta Ads in the B2B space is filtering out low-quality traffic and ensuring that the people clicking the ads are actual decision-makers ready to book a “Calendly” appointment.
They had the traffic, but they needed a Lead-to-Appointment system that lowered the cost per acquisition while maintaining a high volume of entries.
Our Approach: The "Precision Targeting" Funnel
We didn’t just run “Traffic” ads; we built a sophisticated Conversion Funnel using Meta’s advanced targeting and GoHighLevel (GHL) for the backend management.
1. The Multi-Layered Targeting Strategy
We tested three distinct audience segments to find the most profitable “pocket” of users:
- Saudi – Broad: Allowing the Meta AI to find users based on creative resonance.
- Position Interest Stacked: Targeting specific job titles and professional roles.
- Software/System Interest Stacked: Reaching users already looking for technical solutions.
2. Creative Iteration (The “Winner” Method)
We deployed 81 unique ad variations to see what stopped the scroll.
- “New Leads Ad 1” emerged as a dominant winner, achieving a 7.67% CTR and delivering leads for as low as 40.23 SAR.
- By identifying “Image 5” and “Image 12” as secondary winners, we were able to rotate creatives to prevent ad fatigue.
3. Backend Automation via GoHighLevel (GHL)
To ensure no lead was wasted, we integrated the Meta Lead forms directly with GoHighLevel. This allowed for:
- Instant Calendly Integration: Moving users from an ad click to a booked meeting seamlessly.
- Automated Nurture: Ensuring leads were followed up with immediately after submitting their application.
The Execution: Aggressive Optimization
We managed a total spend of 17,030 SAR, meticulously shifting budget to the highest-performing ad sets:
- Efficiency Surge: In our top-performing campaign (“TOF – Calendly Lead – 23- 03- 2025”), we secured 73 leads at just 40.04 SAR each.
- High-Volume Management: We maintained a steady flow of traffic, processing over 12,400 link clicks while keeping the average CPC at a disciplined 1.37 SAR.
- Market Dominance: By focusing on the Saudi market with localized professional targeting, we achieved a total of 207 conversions in a single consolidated period.
The Tech Stack
To bridge the gap between a “click” and a “client,” we utilized:
- Ad Platform: Meta Ads Manager (Facebook & Instagram).
- CRM & Automation: GoHighLevel (GHL) for lead tracking and funnel hosting.
- Scheduling: Calendly integration for direct appointment booking.
- Optimization: Meta Pixel & Conversion API for deep-funnel tracking.
Why It Worked
Lowered Barrier to Entry: By optimizing for “Website Submit Applications,” we captured high-intent data without the friction of a long, confusing website.
Data-Backed Scaling: We “killed” ad sets with a 120+ SAR CPL and moved that budget into our 40 SAR “Winners,” effectively doubling the lead volume for the same spend.
Creative Testing: Testing 81 ads proved that “New Leads Ad 1” was the key to unlocking the Saudi B2B market.
Ready to Fill Your Calendar?
If your Meta Ads are getting clicks but no appointments, you don’t have a traffic problem – you have a funnel & Creative OFFER problem. We build the systems that turn interest into cash cows
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